Selling A Home During A Market Correction? Here are a couple of points you must address to be most effective.
Marketing The Home
Have you ever heard the phrase: You have a minute to sell your home, beginning the moment a prospective buyer pulls up in front of a property? Well, it’s certainly no longer true.
That minute has become 10 seconds or less and happens on a buyer’s mobile device nowhere near the listing. If buyers do not like what they see, no amount of open house signs will get them into your listing — they will swipe left and move on.
An agent must help their sellers understand where today’s buyers are looking (mobile devices) and what is required to effectively connect with them. Additionally, they must explain that effective promotion of their property includes anything that will keep prospective buyers engaged with the listing on their phone.
Therefore, thoughtful preparation, beautiful staging, professional pictures, drone footage, virtual reality (VR), 3D tours and video will make your seller’s home stand out.
Additionally, agents must make use of targeted ads on Facebook, Instagram, and Twitter, following up with email campaigns and doing everything else possible to cover all the promotional bases.
Responding to Leads:
All the advertising in the world will be completely ineffective if you do not answer your phone and respond to email or internet inquiries. You have less than 30 seconds to convert a lead. If the market is full of inventory and a prospective buyer cannot access you and the home they are interested in immediately, they will move on, and the opportunity is lost.
Automated Follow-Up/Response Systems
Make sure you have response systems in place to capture leads and let your sellers know that their property must be available for showing when a prospective buyer wants to come through.
To further enhance the process, you may opt to provide a disclosure and report package upfront, that asks any prospect or buyer’s agent with an interested client download the package from your marketing system. This will provide you with a real-time follow-up system. It will also give you a database of who has downloaded the package and when they did so, providing you a leads to follow-up on.