Real Estate Lead Nurturing Email Templates from Glide GBS Real Estate Marketing
Here are some drip email templates that you could use for your real estate business for lead nurturing:
One Year Follow up Email
Happy anniversary on the purchase of your home! I would imagine you’ve settled in nicely at your place now; however, if there is anything I can help with, please don’t hesitate to ask.
Also, as you know, real estate is strongly based on relationships. If you know of anyone who is searching for a realtor, I’d be honored to have you pass along my information or reply with their name and contact info.
Hope to hear from you soon and thank you so much![Agent_Signature]
Seller Lead Email
Every house in your neighborhood has sold for more than you’d expect this last year. Buyers are finally submitting offers like hotcakes.
Does 5pm tomorrow at the Starbucks by your house work to show you this report I’ve drawn up? I think you’re going to like LOVE the numbers.
PS: Have you seen my client success stories?”[Agent_Signature]
Lender Referral Email
Here is the lender info that I promised…. I recommend that you talk with a couple of them to see what programs that they offer and to make sure that their communication style works for you.
This is really the first step in your home-buying journey…once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a home search and start looking for some homes!
Let me know how it goes, and who you decide to work with![lender 1 contact block]
[lender 2 contact block]
[lender 3 contact block]
As always, please feel free to contact me with any questions or concerns, any time!
Buyer Listings Feedback Email
I wanted to follow up with you and make sure that you had received the listing information I sent and were able to view it. If you did have any problems, I can resend the information, send it via postal mail, or deliver it to you personally.
I am interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did it give you a good idea of what is available?
If you would like to see any of these homes in person, I would be happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.
In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!”[Agent_Signature]
Reconnecting With Past Clients Email
This is [Agent_Name] from [Company_Name]. It’s been a while since we worked together on selling your home on Maple Street.
It’s been a while since you moved into your new home. How have you and your family been?
Now that we’re back in touch, is there anything I can help you with? I’d be happy to offer you a home appraisal if you’re interested. If you’ve been thinking of making any changes around your home I’d be happy to recommend some reputable contractors/landscapers/decorators.
If you know of anyone who is considering buying or selling, feel free to share my contact information with them. I really appreciate referrals from past clients.
Thanks for taking the time to chat today; it was really nice reconnecting with you. I’ll be in touch every so often. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.”[Agent_Signature]
Second contact with seller
Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [timeframe] still your timeframe for selling your home?
I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link] or, if you have any questions, feel free to email or call me at [agent_phone].
Thanks again for your time![Agent signature]
I hope you have been able to browse some of the market updates I sent over in my last email. If not, I have a blog post here explaining the current market and how to position yourself as the best buyer in the lot.
However, in this market it oftentimes comes down to negotiations between agents in order to close the deal on a home. And I wanted you to hear a few stories about how I’ve helped some locals find their perfect properties over the past few months.
“Annie worked magic in a market where I never thought I would be able to afford my dream home. She managed the process from start to finish and my family and I could not be happier.” -The Jones Family
“My home search was full of ups and downs, but Annie never stopped in the search for our home. After helping us sell our current home and find the new place, we could not have asked for a better experience.” -Matthew Trice
Browse more testimonials on my website here.
Starting the search is the first step in finding your perfect property, and I am here to help!
I’ll talk to you soon,[Agent_Signature]
I hope this letter finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I write today to ask a favor: I am looking to expand my business and work for more good people, like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?
As you may already know, my services include:
Real estate sales
Real estate purchases
Real estate home staging
Local real estate market reports
Local real estate market expertise and guidance
Real estate professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, residential)
Other: do you have a unique real estate issue that you need assistance with? I am happy to work with you to find solutions.
Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!
Listing Information Request Follow up
Just a note to make sure you were able to view the listing information you requested. If you had any problems, I would be happy to resend it another way or deliver it to you personally.
I’d love to get your thoughts on the home(s). Did it/any of them appeal to you? Did you get a good idea of what is available?
If you would like to see any home in person, let me know and we can set up a tour. I can get us access to new listings as soon as they come on the market.
Please feel free to call, email or text me for any further help or with questions about the buying process. Helping you find the home of your dreams is what I do![Agent_Signature]
Home Valuation Request Follow up Email
Are you still interested in knowing how much your home is worth?
I think you’ll be surprised what I uncovered in my market analysis. Want to grab a coffee and walk through it?
How’s Tuesday afternoon?[Agent_Signature]
P.S. I’m known for getting homes sold above asking price! Grab my free guide on How to Get Max ROI out of Your Houston Home.”
Second Contact With a Passive Buyer
Thanks again for taking a minute to chat with me on [date]. I understand not feeling ready to look at properties: it’s a big decision and there is a lot to think about.
After we spoke, I set you up to receive and occasional email with listings similar to what we discussed. I’m hoping they piqued your interest, so shoot me an email or give me a call at [your number] to chat; I want to make sure I’m sending you what you need.
Thanks again for your time. If you have any questions, please let me know![Agent signature]
Annual Home Sales Report Email
Want to see how the [market name] housing market is performed in [last year] and what lies ahead for [upcoming year]?
Discover statistics that show home sales, prices, values and other key data during the 12-month period here in my in-depth report.[Agent_Signature]
Discount Broker Objection Handler Email Response
As a full service brokerage, we use all the available tools to showcase your home
in the best way possible to the largest consumer base. Being exposed at that level
allows us to reach the greatest number of buyers causing you to sell at the best
terms and price.
As a discount brokerage, they must be selective with the tools they use because
they have to save money somehow. Too often we find it is at the cost of your
exposure and that this lower exposure often causing sellers to receive lower price
offers. Buyers know discount brokerages are occasionally used so they tend to try
and low bid the homes because they know the seller opted for less services. Does
this make sense to you?
With the market conditions still not as solid as we would all like, I think you deserve
the very best exposure, would you agree?”
Open House Follow Up Email (Neighborhood Expert)
Hi [first name],
Thanks so much for stopping by the open house for [address] last Sunday, it was great to meet you!
If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise buying and selling in [neighborhood] is unparalleled.
But before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process, to make sure I’m the right fit for you.
If you’d like to set up a time to meet, click this link to book time on my calendar. [link to meeting tool]
Talk to you soon,[Agent_Signature]
Coming Soon Preview Email for Cold Buyer Leads
Are you still interested in buying a house in [City]? I’ve got a new listing coming up (not yet on the market) and I wanted you to be one of the first to know about it!
Please let me know if you’re interested in more details.